86% believe that advertising restrictions for vaping products should mirror those for tobacco products
A new national Leger poll reveals that large majorities of Canadians support urgent action by the federal government to significantly restrict vaping product advertising to help curb increasing youth consumption of nicotine vaping products.
Recent revelations have confirmed that Canada’s youth are following the same trends seen south of the border, where both the FDA chief and the Surgeon General have qualified the rise in youth vaping as “an epidemic”. Research has found that vaping increases the risk of future smoking by as much as 400%.
According to a new pan-Canadian Léger poll:
- 7 out of 10 (69%) support urgent intervention by the government to fight young people’s use of vaping products.
- 8 out of 10 (82%) support a ban on Internet and television advertising for vaping products with nicotine.
- 86% believe that the government should apply the same advertising restrictions to vaping products with nicotine as it does to tobacco products.
The results strongly support recent calls by health groups for quick federal action to address what recent research has shown to be rapid increases in youth vaping across Canada.
With the adoption of Bill S-5 on May 23rd 2018, the federal government opened the floodgates to widespread and aggressive marketing by vaping product manufacturers, including Big Tobacco. Advertisements have appeared on TV, on outside billboards and at point of sale, on subway walls, on Facebook, Instagram and YouTube, as well as massive in-your-face artistic installations and street events.