As announced yesterday, SPN is switching over to subscriptions starting in January 2018. Britt Santowski, proprietor and publisher, encourages existing “Sustaining Donors” and recent donors to contact SPN so we can customize your transition to continue either at your current rate or to arrange for a transition.
Loyalty has its rewards! Many of you have been contributing to SPN for a significant period of time, and SPN is deeply grateful. You’ve been the light when things got dark.
One of SPN’s donors recently made the switch. Here’s what she said:
“… in my opinion SPN is worth the subscription amount so I cancelled what I was paying and now paying the subscription amount. I appreciate that it costs to run a website, as I run one myself. Also doesn’t any reporter deserve a living wage? Supporting a news source that we trust just help the reporter sustain a living wage and sustain a place to provide us with the news.” -M.R.
Why the change? Consider this scenario:
Imagine going to your favourite local coffee joint and getting your coffee for free because it was paid for by advertisers. Ads on cups, ads on walls, and a lovely little slogan sung to every customer by the cashier; they get your payment information and you get your free cuppa. Then, a chain (say, like Tim Hortons) comes to town. The chain has an instant broader reach and an instant bigger pool of advertisers to draw on, and they can charge their advertisers a lot less. Suddenly, the advertisers flock to the chain, and the local coffee joint loses advertisers and they are out of pocket with every cuppa coffee served.
Sure, you can buy your coffee from the store, or go to another cafe if this local one closes because they can no longer afford to give you your daily cuppa for free; but, you happen to like the local coffee joint’s product and their service, and you believe that they contribute to the community. Should the local proprietor start paying out of pocket so you can continue getting your coffee for free? Or, should they change something?
The definition of insanity is repeatedly doing the same thing while hoping for a different outcome.
This is an example of a third-party dependency. The product is not the coffee but access to the consumer. Access to you.
Currently, SPN advertisers can make or break this service’s very existence. If you’ve followed SPN over the years, you know it’s been a constant struggle, and SPN is on the losing end. Remaining dependent on advertisers mean our thousands of readers—who have accessed news on SPN at least 1.8 million times this year—have no say. Zero. None. That imbalance is what we are fixing.
For just pennies a day (Trial, $0.27 a day, then up to a whopping $0.33 a day), the coverage and insightful community reporting that SPN is for known continues. And, if we retain more than a quarter of our current readership, our quality news services and excellent community coverage expands.
With your subscription, you get:
- Full access to SPN articles (political cover, events, photo galleries, human interest articles, etc)
- A daily newsletter delivered to your inbox (this option will become available only to subscribers starting in January).
- The ability to promote your causes and fundraisers (these promotions will be limited to members in good standing).
- Submit articles and letters directly online.
- Decide if your letters are limited to subscribers or opened up to a broader base.
All for $0.27 a day. That’s even cheaper than a tepid gas station coffee in a Styrofoam cup. It’s less than a stamp. (Full disclosure: If you sign up in December, you become a “Charter Subscriber” and after one full year, that trial cost converts to $0.33 a day. In January, the trial period drops from one year to three months. In February, we’re dropping the trial period altogether.)
In addition to that exclusive access, you will also enjoy the continuation of the following (which will remain free to all):
- Live traffic updates (articles and subsequent updates will be only available to subscribers)
- Weather updates (alerts will only be available to subscribers)
- Earthquake information(detailed event breakdown will only be available to subscribers)
- Jobs listed on the jobs page (though full posting will only be available to subscribers)
Join us in December, and get the Trial Rate for a full year.
- Existing supporters: Contact SPN to retain your current payments or switch to subscriber
- Sooke PocketNews shifts to subscriptions starting in the New Year