Locals and visitors from around the world will have a variety of festivals, contests and shows to choose from in communities around B.C. over the coming year, with support from B.C.’s Tourism Events Program.
The latest round of the Tourism Events Program (TEP) is providing nearly $3 million for 45 events taking place throughout the province between October 2019 and September 2020. The program supplements event marketing to encourage more people to travel to B.C. communities and increase awareness of what’s happening in the province.
The events on Vancouver Island include:
- 2020 Pan Am Cross Country Cup and Festival — this international cross country running competition makes its North American debut in Langford between Feb. 27 and March 1, 2020. Funding: $10,000
- Canadian Francophone Games 2020 — Victoria will host one of the largest francophone youth gatherings in Canada, with more than 90 competitions over the course of five days. Funding: $200,000
- Major League Triathlon — teams from across North America will come to Victoria to participate in a weekend endurance event featuring triathlon racing, cycling and a festival. Funding: $10,000
- TD Victoria International JazzFest — the longest-running multi-day professional music festival serving audiences on Vancouver Island, happening June 19-28, 2020. Funding: $18,000
- Vancouver Island Blues Bash — featuring local, international and regional blues and R&B artists/groups in both free-to-the-public and ticketed performances in Victoria’s Inner Harbour. Funding: $10,000
Applications for the Tourism Events Program (TEP) are accepted twice a year. The current application window is open until Oct. 31, 2019, for events taking place between May 1, 2020 and April 30, 2021. Interested groups can learn more here.
To be eligible for TEP funding, applicants must comply with the following eligibility requirements:
- The event must take place in B.C., must be confirmed, and should be able to demonstrate financial viability (i.e. majority of operational funding is confirmed).
- The event must be a tourism event
- The event must be a sporting competition, arts, cultural celebration or festival.
- Organizers must be able to apply at least the full minimum amount of TEP funding ($10,000) to eligible activities.
- Each event requires a separate application form and must be submitted during the appropriate intake window.
Visit the program page for full eligibility criteria.
- In 2018, the Government of British Columbia provided $2.3 million to support 45 events and festivals in B.C. communities through the Tourism Events Program.
- Tourism is an economic driver for B.C. In 2017, the industry:
- generated more than $18.4 billion in revenue.
- contributed $9 billion in added value to the province’s gross domestic product – an increase of 6.7% over the previous year.
- More than 138,000 people work in B.C.’s tourism industry.
- In 2018, B.C. welcomed 6.1 million international visitors, an increase of 6.4% from 2017.