ICBC urges caution as pedestrian injuries nearly double from October to January as the weather changes and daylight hours decrease. On Vancouver Island every year, on average, 390 crashes involve a pedestrian. Sooke has an annual average of four pedestrians involved in crashes, based on numbers from the last five years (2014 had 6, 2015 had 3, 2016 had 4, 2017 had 6, and 2018 had 3).
That’s why ICBC is launching a pedestrian safety campaign with police and TransLink to urge pedestrians and drivers to stay safe as crashes with pedestrians spike at this time of year.
Pedestrian safety is a serious concern in B.C. – they’re the most vulnerable road user to be injured when a crash occurs. Drivers should take extra time to look for pedestrians before turning especially near transit stops, avoid distractions and be ready to yield.
Pedestrians can help stay safe by making eye contact, watching for drivers turning left or right at intersections, and using designated crosswalks.
ICBC, TransLink and community policing volunteers will be handing out reflectors and safety tips in high pedestrian traffic areas across the province to help pedestrians stay visible.
This year’s campaign features online advertising that reminds drivers: you see pedestrians when you really look for them.
Learn more with these ICBC tips.