Darrell Jones, the president of Save-On-Foods, is matching the Loblaw offer for $25 to customers. The three criteria for eligibility are age of majority (19 in BC), active More Rewards card holder as of December 31, 2017, and having brought bread from Save-On-Food in the past 14 years. Here is his letter:
Dear valued Save-On-Foods customers,
I’m writing to you because we’re deeply concerned about what’s happened with the bread price-fixing issue that was going on in Canada by certain competitors and suppliers.
It is important for you to know that we at Save-On-Foods had no knowledge of, nor were we involved in, this illegal activity.
One of our competitors who has admitted guilt is providing a $25 shopping incentive to their customers.
We know that you, as our valued More Rewards customer, could have been impacted with higher bread prices. So we’re making it easy for you to receive our own $25 offer, through our More Rewards program.
We in turn, will seek compensation from the bread suppliers involved, in due course.
You can use this $25 in our stores, and at the same time, you will be signed up for even more great offers and information.
And in keeping with our commitment to supporting those less fortunate, we’ll be giving you the option to re-direct this $25 to your local food bank.
You have a right to choose how you spend your grocery shopping dollars. On behalf of our 18,000 local team members, we thank you for choosing us.