Today, the B.C. government, police and ICBC marked the 40th anniversary of CounterAttack.
Since CounterAttack began in 1977, alcohol-related fatalities have decreased from over 300 per year to an average of 65 related deaths. On average, nine people are killed in impaired driving-related crashes on Vancouver Island every year.
Yet the sobering truth is that impaired driving still remains a top contributing factor for fatal crashes in B.C.
This holiday season, if you plan to drink, leave your car at home. There’s no excuse to drink and drive and there is always at least one smart alternate option—like arranging a designated driver, calling a taxi, taking transit or using Operation Red Nose where available.
Police will be stepping up impaired driving enforcement at CounterAttack roadchecks throughout B.C beginning tonight.
ICBC supports two impaired driving education campaigns every year and funds CounterAttack enhanced police enforcement.
The 40 year milestone of CounterAttack will also be recognized in local newspapers (and online news platforms like Sooke PocketNews) this month to mark the progress made to reduce the number of victims impacted by impaired driving.