642-Wear, a number familiar to most of us here, is a local brand that provides Sooke (and the Island) inspired clothing and accessories.
As Guy Woods tells it, “The idea hatched a couple months ago when I was having a conversation with who was to become our graphic designer, Dean Schutte, about an idea for a logo. He sent it back to me within the hour, and nailed the vision for the logo. It blossomed from there. Then we got a tiny run of T’s. They sold right away. But the ball officially didn’t get rolling till about a month ago, February 22 I believe, when we brought our empties in and converted the garage into a office and workshop. Then, we got our first decent sized order with T’s, hoodies and tank tops for women. We made our own hang tags and printed out own bags by hand for that extra personal touch. We did all this with just the logo. We can’t wait for everybody to see out designs coming soon.”
When did you first know that you wanted to be self employed?
We have always been self sufficient, we just needed something we could put our passion into.
What support systems did you have in place when you started?
There was us and our head designer, Dean, who has done a amazing job making our visions a reality with his graphic design work. That and the support from the community is all we could ever ask for.
We started this by bringing in our empties and saving change to get the first order started, and there is nothing we would change, we couldn’t be happier.
What advice would you offer other potential entrepreneurs?
Keep looking forward and don’t look back….
What keeps you motivated?
Knowing that this brand can be a great brand and seeing all the support is such great motivation in itself, and that goes the same for the rewards. Seeing how much people like our stuff is reward in itself, and that helps us grow as a brand. It has always been about making Sooke known for how great it — and the people in it — are. It’s amazing how many Sookies are spread all over the globe, so this gives them a little piece of home. We love that.
As for challenges, maybe keeping up with the orders? … but that’s a great challenge to have and there is nothing we can do without. We are loving every challenge and second.
Looking back, knowing what you now know, what would you have done differently?
We wouldn’t change a thing and do it all over again. It was meant to be, this puzzle just fell together.
At what point should an entrepreneur take the “leap of faith” and start up their business?
That all depends on their path and their vision. All four of us have the same vision: to show the world how beautiful Sooke, BC and the people are, and to show greatness can rise from any small town.
Any financial management advice or tips you’d like to offer?
No, maybe just know your numbers, pretty simple.
Anything else you would like to add?
Here is a list of what we have now, and there will be more styles and designs coming real soon for spring and summer:
- Mens Black/white logo T,
- Men’s white/black logo T,
- women’s Black/white logo Tank tops,
- Women’s black/white logo V necks
- Women’s pink/white logo V necks,
- Black/white logo Kids T’s,
- black/white logo Hoodies,
- Small lighter/cell phone all-weather Stickers 4″x6″
- all-weather bumper stickers
…And much much more coming every week.
A huge thank you to the people of Sooke and everybody following the growth of our brand, and we hope to make everybody proud. The sky’s the limit.
- Guy & Stephanie Woods, and Jason & Sarah Stephens
- Company 642 Wear
- Address facebook.com/642wear
- Address instagram 642_wear
- Email firstname.lastname@example.org
- Phone Number 778-679-9734
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