-release from PinkShirtDay.ca
Pink Shirt Day focuses on the importance of Kindness
Over $1.2 million raised from t-shirts sales for anti-bullying programs in BC since 2008
On February 24, 2016 the CKNW Orphans’ Fund are encouraging all British Columbians to wear pink and support anti-bullying programs in the province. The official pink shirt is available now in all London Drugs stores and online at PinkShirtDay.ca.
Since 2008, over $1.2 million has been raised for the cause through the sale of pink shirts and granted to non-profit organizations including Boys & Girls Clubs, Red Cross RespectED Violence Prevention Program and Kids Help Phone. These programs teach children empathy, kindness and the importance of building healthy relationships – both with themselves and their peers.
The tshirt design was created pro-bono by award-winning advertising agency ‘Rethink’ and states “Kindness is one size fits all”. Kindness is universal — a trait the CKNW Orphans’ Fund encourage everyone to openly express every day. The phrase “one size fits all” works for one simple reason: it stands for inclusivity, both in clothing and in our everyday lives. We’re all gloriously different, but we all have the capacity to put kindness out into the world.
Coast Capital Savings, a large supporter and presenting sponsor of Pink Shirt Day, is passionate about the cause. “Our community promise is to help build a richer future for youth. One of the ways we do this is by supporting anti-bullying initiatives, like Pink Shirt Day, that teach kindness and respect, attributes that are important in helping to build belonging.” says Wendy Lachance, Director, Community Leadership.
Net proceeds will benefit the CKNW Orphans’ Fund in support of anti-bullying programs in BC. For updates on CKNW Orphans’ Fund Pink Shirt Day please visit www.pinkshirtday.ca, on Twitter@pinkshirtday, and on Facebook.
- Original release
Sooke PocketNews would like to remind people that donning a Pink T is a serious matter. If you are or have been a part of the solution, put on your pink! If you haven’t, aspire to wear it next year. -Britt Santowski, SPN