Following is CBC’s Terry O’Reilly (“Under the Influence”) on the Sharing Economy. While he doesn’t come from Sooke, I do think Sooke is wonderfully positioned for a sharing economy. I think there are crazy opportunities for both entrepreneurs and consumers. Everyone wins, except Big Business (and boy oh boy is Big Business mad!). Anyways, give Mr. O’Reilly a listen. He’s one of my favs.
From the Under the Influence website:
Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the music, but not the CD. They want the ride, but not the car. That attitude has an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy.