WestJet today announced the name and logo for its ultra-low-cost airline (ULCC) in Canada. Named Swoop, the ULCC will begin selling flights in early 2018.
“The name Swoop denotes exactly what we plan to do,” said Bob Cummings WestJet Executive Vice-President, Strategy and the executive member responsible for the launch of Swoop. “It’s a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel.”
Swoop will provide Canadians with a no-frills, lower-fare travel option backed by an airline with a proven track record of bringing lower fares to Canadians and an investment-grade credit rating.
With a base price that starts with just a seat, we’re creating a ‘la carte service that puts you, the traveler, in the driver seat. You can add a snack, checked baggage or in-flight entertainment at an additional cost – your choice.
In addition, Swoop has chosen Calgary as the location of its headquarters. An exact location will be announced at a later date.
Sign up at FlySwoop.com to receive details on Swoop’s job opportunities, launch plans and to learn more about Canada’s newest airline.
“We are confident our unique combination of expertise in the Canadian aviation industry and deep knowledge of the ULCC market will ensure the success of Swoop and help more Canadians take to the skies.” concluded Bob Cummings.
According to this article on CBC, Swoop and WestJet are currently very tight-lipped about the flights, though it is expected that the original focus may be between BC and Ontario (and probably Alberta, given that will be their home base). Tickets going on sale in February, 2018
Swoop has flown in to the Canadian travel market to provide the country with a no-frills, lower-fare air travel option that will get more Canadians travelling. Swoop has the unique position of being the only ultra-low-fare carrier in Canada with a strong balance sheet, a modern fleet of Boeing 737-800 aircraft and a management team with deep knowledge of the aviation market. For more details on Swoop, its 2018 launch plans and employment opportunities, sign up at FlySwoop.com.
Source: WestJet and Swoop
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