As of January 8, Canadians are eligible to apply for a $25 Loblaws gift card. This gift card is Loblaws attempt to repair customer relations, after they voluntarily admitted to price fixing the cost of bread. Some (see Tweet below) are suggesting that eligible people redeem their gift card and donate it to their local food bank.
Here’s the eligibility criteria from the Loblaws website.
IF you purchased one or more of the following brands of packaged bread from Loblaws, Atlantic Superstore, Bloor Street Market, Cash & Carry, Club Entrepôt, Dominion (in Newfoundland & Labrador), Extra Foods, Fortinos, Independent City Market, Loblaws City Market, Maxi, Maxi & Cie, No Frills, Presto, Provigo, Provigo Le Marché, Real Canadian Superstore, Real Canadian Wholesale Club, Valu-mart, Wholesale Club, Your Independent Grocer, or Zehrs in the period between January 1, 2002 and March 1, 2015:
- Ben’s Bread
- Bon Matin Bread
- Country Harvest Bread
- Dempster’s Bread
- D’Italiano Bread
- Gadoua Bread
- McGavin’s Bread
- No Name Bread
- Old Mill Bread
- POM Bread
- Weston Bread
- Wonder Bread
“AND you are … 19 years or older if you live in British Columbia” (other provinces are eligible too), you can register for your $25 gift card here.
You do not need to submit any additional documentation with this registration form.
Participating in obtaining this $25 Loblaw Card will not affect customers’ right to participate in any class action or to receive any incremental compensation that may be awarded by the court.
Here’s what Maclean’s Magazine recommends you do.
Today’s to-do list:
1. Register for your $25 Loblaw bread price-fixing card
2. Go here to find the nearest food bank and donate your card https://t.co/jeTh82bNj1
— Maclean’s Magazine (@macleans) January 8, 2018